Your clients already need a UAE will. Now you can offer one.
You make the introduction. We take it from there, and you get paid on every completed sale.
Trusted by partner firms across the UAE
The one thing nobody told them
Your clients have built a life here. An apartment, a company, a family, savings spread across more than one country. They have taken advice on all of it. From what we see, around 9 out of 10 expats in the UAE still have no registered UAE will, and most have never been told what that could mean for the people they leave behind.
The common assumption is that the will they signed back home covers it. It may not. A foreign will can need authentication, legal translation, recognition or probate before it can be relied upon here, and while that runs, local assets may be harder for the family to reach. Bank accounts, property, the shares in the company you helped them set up.
Nobody raises it, because it belongs to no one. It is not the broker's job, not the accountant's, not the advisor's. So it sits there, on the one document your client never thinks about until it is the only one that matters.
If you are one of these people, this was built for you.
Real estate companies and brokers
A client just signed for an apartment or a villa. It is the largest thing they own here, and nothing says where it goes.
Business setup and corporate services firms
Shares, accounts, licences, all arranged properly. The succession behind those structures usually is not.
Accountants and tax advisers
You see the whole picture once a year: salary, property, company, savings. Nobody else is placed to notice the piece that is missing.
Wealth managers and financial advisers
You already map what your client owns in three countries. This is the piece that has to hold up in this one.
Immigration and relocation consultants
You move families here and settle them in. A registered will is the last box nobody remembers to tick.
You are already the person your client trusts on the thing they own. Raising this costs you one sentence. What happens after it is our job.
Why partnering with us could make your clients happy
Anyone can produce a document. What your client remembers is everything that happened around it.
A fixed price, said out loud on the first call
In this market, lawyers usually charge by the hour. Your client finds out the real price at the end of the process, and often there are hidden fees along the way. That is exactly why we decided to have ONE fixed price, said at the beginning: service fee plus government fee, before your client commits to anything. Whether their will ends up being 1,000 words or 5,000, the price stays the same, even when our costs are higher. No hourly meter, no invoice bigger than the conversation suggested. What this means for your client: they say yes to a number once, and that number never comes back to bite them. And what it means for you: no angry phone call about a bill you indirectly put in their hands.
One named person, first call to registered will
Usually your client gets passed between departments, chases for updates, and waits days for a reply. With us they get a WhatsApp group and the same named person from the first call to the registered will, someone who already knows their situation. And we answer within the working day: if your client writes at 9 in the morning, they should have an answer by 5 in the afternoon at the latest. What this means: your client never lies in bed wondering if anyone is actually working on their file, and they never call YOU to find out.
No conflict of interest between the three registries
Here is something few people tell you: most lawyers have much deeper expertise in one registry, so they steer clients toward the one they know. The AI will companies, on the other hand, generally only work with ADJD. Maybe your client saves some money, but that is not the point. The point is making the right choice for THEIR situation. We work with lawyers expert in all three registries, DIFC, Dubai Courts and ADJD, so we have no reason to push one over another. A concrete example: if most of your client's assets are in Dubai, a Dubai will usually makes things faster for their family, because a will registered in Abu Dhabi means Abu Dhabi has to communicate with Dubai, and that costs time exactly when time matters most. Sometimes the cheapest route is the right one, and we say so.
Drafting and translation within 3 working days
When you hand a case to a lawyer, you usually have no idea when you will see the draft: one week, two weeks, three. With us your client knows: 3 working days, said upfront. They see progress while the decision is still fresh, instead of waiting weeks and chasing for an update.
Court acceptance guaranteed, or we redo it at our cost
In the market, if a will gets rejected by the court, fixing it usually becomes the client's problem, and the client's bill. With us it is the opposite: if the court does not accept it, we redo it at our cost. And if your client changes their mind before the government approves the will, they get a full refund. The risk sits with us, not with the person you introduced.
Drafted by lawyers, coordinated by us
Anyone can sell you a will document. Templates, generators, agencies: no one with a legal qualification actually answers for the result. Every will we deliver is drafted and reviewed by our partner law firms, and the professional leading it is a DIFC registered draftsman. Out of thousands of lawyers in the country, only a few dozen hold that qualification. What this means for your client: on the worst day of their family's life, the document will do what it was supposed to do, because someone qualified put their name on it. Nobody is testing a template on their family's future.
Translation and submission are included
The classic move in this market: the quote covers the draft, then translation, certification and submission show up later as separate line items. With us they are in the price from day one: certified translation by a Ministry of Justice translator, checked by us, then the submission handled end to end. No line items appearing later. The price your client said yes to is the price your client pays. That is the whole point of saying it out loud on the first call.
Handled remotely, around your client's calendar
No mornings off work, no office visits. The only live step with a government is one short video call in English, and we prepare your client for it. Two to three hours of their time in total, from start to registered will. And this matters even more if your client is not in the UAE: say they live in Las Vegas, that is 12 hours of time difference with the Emirates. Most providers here answer during UAE office hours and that is it. We coordinate with you and find a slot outside office hours, so owning property in Dubai does not mean waking up at 3 in the morning to protect it.
No limits on beneficiaries, guardians or executors
Template services make your client squeeze their family into the fields the template happens to offer, and charge extra for what does not fit. With us, backup beneficiaries, additional guardians and extra executors are simply included. Your client's will should fit their family, not the other way around.
It does not stop at the registered will
For most providers, registration is the moment the folder closes. But a will only works if, on the worst day, the right people know what to do first. So your client gets the Executor Emergency Handbook, with the practical first steps for the people who will have to act. Then we check in every 6 months.
We are young. We are not going to pretend otherwise.
We have not been on this market for ten years. If that makes you want to wait and watch, it is a fair position and we understand it. So instead of asking you to take our word for it, here is what we can put on the table.
500+ expat families from more than 30 countries have registered their UAE will with us. A retired United States general who contributed to the Abraham Accords chose us for his own, and the review below is his.
What follows are screenshots taken straight from Trustpilot. We picked which ones to show you, and we are not going to pretend otherwise. What we did not do is edit them: each one is the whole review and the whole reply, nothing trimmed. Click any of them to open the original, where you can also read the ones we left out.
The one we did not expect
"Very Very Very Professional. A must use."
He checked whether the service matched what we advertise, then wrote that it was that and more. That is the standard your introduction is measured against.
And what you get out of it
Everything above is what your client walks away with. This is your side of it.
Add value to the clients you already have
No new leads, no new marketing. One more way to be useful to people who already trust you, on something nobody else has raised with them.
Earn on every client you introduce
A referral fee on each client who registers, paid out weekly. The numbers are plain and we go through them on the call.
Zero operational burden
You make an introduction. Drafting, translation, government submission and every follow-up are ours. If it ever becomes work for you, we have built it wrong.
Your client stays your client
One named person looks after them, and anything outside wills comes straight back to you. We never cross-sell and never remarket.
No competing services
Wills are the only thing we do. There is nothing else for us to sell your client, and nothing of yours for us to compete with.
You send a name. That is the whole job.
Step 1
You introduce the client
Name, phone or email, one line on what they need, and their confirmation that we may contact them. By email or WhatsApp. Nothing else, and deliberately so: we do not want identity documents, family details or financial information at this stage, and the agreement asks you not to send them.
Step 2
We confirm within 5 business days
We tell you whether the introduction is valid, then keep you posted at each stage: contact made, in conversation, sale completed or not completed.
Step 3
We coordinate the work and you get paid
You receive a monthly summary of completed sales and what you have earned.
One call. Thirty minutes.
Nothing to prepare and nothing to commit to. Here is exactly how it goes.
A 30 minute call with a specialist
We walk you through the three registration routes, DIFC, ADJD and Dubai Courts, what separates them, and what your clients would actually go through. Ask anything. You come out of it understanding the subject better than most people who sell it.
How the partnership works
The agreement, how you pass an introduction, how you are kept updated on each client, and how you are paid. Plain terms, and the numbers in writing.
You decide
No pressure and no follow up campaign. If it fits, you could be introducing your first client the same week.
Partners are paid on every completed sale. We put the numbers in writing on the call, before you introduce anyone.
Questions partners ask
We are not a law firm. SmartWills is a corporate service provider, and we say so before anyone asks. Every will is drafted and reviewed by our partner law firm, and the professional leading the drafting is a DIFC registered draftsman with more than 10 years of legal experience in the UAE. On the call we name the firm and walk you through exactly where the legal responsibility sits, because if you are putting your name on the introduction you are entitled to know that before you make it.
No. Wills are the only thing we do, so there is nothing else for us to sell them. The agreement also contains a non-circumvention clause, and it runs in both directions.
Yes. You invoice your client, we invoice you our fee. The one thing we will not do is collect an inflated amount on your behalf: our fee is our fee. Government fees are always paid by the client directly to the registry, whichever way the rest is arranged.
No. One named person follows your client from the first call to the registered will, reachable on WhatsApp. You get a single point of contact on your side too, so you are never explaining the same client twice.
Yes. Anything already accrued is paid on the normal monthly cycle, and a client you introduced while the agreement was running still earns you the fee if the sale completes within 90 days after it ends.
The registry holds the registered will under its own rules, which differ from what you may be used to elsewhere. Your client receives their copies, and we keep a record so that an update later does not start from an empty page.
That is the right question to ask, and it is one of the reasons partners come to us rather than drafting themselves. On the compensation side, a referral fee can be paid only if we both confirm in writing, before the introduction, that it is permitted under your professional rules. If it is not, we would still look after anyone you send, and no commission would accrue.
Yes, and most partners ask. We give you the wording, and we will write the first outreach with you if that helps. Several partners started by going back through their existing client list, which is usually where the first introductions come from.
Yes, and so can we. The agreement gives each of us a licence to show the other name, logo and website link for the purpose of identifying the partnership. Nothing goes live on either side without the other knowing.
The introduction counts as yours unless that person is already in our database or was introduced by someone else in the previous 90 days.
No minimum is set in the agreement.
Within 24 hours, Monday to Friday.
Become a SmartWills partner
Fill in the form and we will come back to you with the agreement in writing. If it is not a fit, we will say so straight away.